Are you investing in hotel social media management? If not, it may be time to start.
A whopping 7 in every 10 American adults today are on at least one social media platform. For businesses, social media platforms like Instagram and Facebook represent an opportunity to reach new customers, announce products and specials, and build brand loyalty.
Businesses in the tourism industry have even more to gain from social media. Because social media users frequently share their locations and experiences with their friends and followers, word of mouth about your hotel, resort, or other tourism business can spread quickly, with little investment on your end. However, it’s still important to make sure that once you’ve received that free press, you’re capitalizing on it. This means having a strong social media presence, crafting catchy posts, and more.
When a social media user sees an image of your resort shared by a friend, they’ll look for a location or business tag. When they click that tag and arrive on your page, you’ll want to make sure that they’re finding stunning photos and information about your property—much the same as if they landed on your hotel’s website. Crafting catchy, interesting posts on a regular basis is also key to turning followers into real guests.
There are a number of common mistakes that can stand in the way of a business’s success on social media. Are you making any of them? Keep reading to find out, and learn how professional hotel social media management from Vibrant Management can help.
Not Taking Time to Properly Establish Your Page or Profile
The first mistake that businesses make is failing to take the time to properly set up a polished, professional page or profile. This might seem minor. After all, it takes just a few minutes to add a profile photo and craft a quick caption.
However, it’s important to keep in mind that social media users may use your page or profile in much the same way that they would use a Google My Business page. This means that it’s important to include pertinent information in your profile, and make sure that it’s accurate.
For instance, your Facebook page should display your accurate, current operating hours, links to your website, your address, etc. Other platforms, like Instagram, don’t allow you to include as much information. But you can still make sure that visitors can easily click to your regular website to find any information that they might need.
Failing to Post Regularly
Have you ever forgotten that you were following a person or business on a platform like Facebook or Instagram? Then, out of the blue, they post something, and it shows up on your feed. You might find yourself thinking, “I thought they closed,” or even, “who is that?”
Failing to post regularly can cause you to lose any brand awareness that you might have gained through your social media presence. It’s also a big wasted opportunity. Posting awesome content on a consistent schedule is challenging. However, it can pay off big time in the long run.
This is where professional hotel social media management can help. The team at Vibrant Management can not only help you craft winning posts, but also set up a consistent posting schedule to help you build your following, spread brand awareness, and increase bookings.
Never Interacting With Followers
Posting regularly on your various social media platforms can be challenging and time-consuming enough. Interacting with your followers is often even more so. But failing to ever do so can have a negative impact on how your customers—or potential customers—see you.
Your followers expect to get a response when they reach out via social media. In fact, 13 percent of American social media users expect a response from your brand within an hour. More than 75 percent expect an answer within a day. When you meet those expectations, your followers will be more likely to have a positive feeling toward your brand. Falling outside of that time frame can leave your brand looking less accessible and approachable—the last thing you want as a business specializing in hospitality.
Not Investing in Hotel Video Marketing or Professional Photography
Catching the attention of your social media followers is about so much more than witty posts. Today, the most popular social media platforms are driven by visual content. If you aren’t investing in professional photography and using that photography to showcase your property or business, you’re missing out on making an amazing impression.
If you want to take your hotel social media marketing one step further, consider investing in professional hotel video marketing. Half of all social media users report that they prefer video content over any other type. And 85 percent report that they want more video content from brands. If you want to give your followers what they want, reach out to our team to see how we can help.
Investing in Hotel Social Media Management
Are you making these common hotel social media management mistakes? If so, it’s never too late to fix them, and to get your brand’s social media back on track.
Vibrant Management can help. From brand development to social media management and hotel video marketing, we offer a variety of services to help your tourism business succeed. Check out our services today to learn more about how we can help.