Cody Adent joins the Destination Marketing Podcast to talk about building a tourism ecosystem. Topics include the Southern Utah Tourism Conference and the challenges of putting a conference together, lessons in customer activity fromĀ Zionnationalpark.com, and the importance of good web design and presentation.

“We don’t have an overcrowding issue, we have a distribution problem. It’s not that we have too many people coming, it’s that we have too many people coming to the same place. So if we were to spread them out in a more efficient manner, you wouldn’t even know that the park is crowded.”