As a hotel, motel, or resort owner or manager, you make plenty of decisions on a daily basis. But one big decision that every property has to tackle is whether or not to outsource their hospitality marketing.
Your property’s hospitality marketing can have a big impact on your bottom line. Done well, it can spread awareness, help your property grow a following on social media and brand loyalty among past guests, and improve your profits. But when it’s done poorly, your marketing efforts can become a costly failure. Put off improving your marketing for too long, and this failure can contribute to your property’s demise.
If you think that the size of your hotel, motel or other property determines whether you should opt for outsourced or in-house marketing, think again. Each option can work for every kind of property, regardless of your size. But this doesn’t mean that both options are right for you.
If you’re ready to start improving your marketing in 2023, keep reading as we break down what you need to know to choose between in-house and outsourced Utah hotel marketing.
Using In-House Hotel Marketing
Using an in-house marketing team may seem like a great way to save money while still investing in some marketing strategies. But the reality is that hiring experienced marketing professionals to solely manage your marketing will often cost more than outsourcing. You’ll be paying a full salary and benefits year-round, even as your marketing needs change. And that’s for just one team member. Larger properties or those looking to invest in a variety of marketing strategies will likely need more than one dedicated employee.
Having an existing member of your team serve more than one role in your company is also a mistake. While it might save your property money, you’ll be missing out on the experience that you need for successful, effective marketing. Plus, that team member will likely wind up being stretched thin between their two roles.
One benefit of utilizing an in-house marketing team is that your team already knows the ins and outs of your property. But with the right hospitality marketing agency, this isn’t an issue. Getting your new marketing strategies started might take slightly longer, but an experienced hospitality team will make sure to get to know your unique property and its brand right from the start.
The Benefits of Outsourcing
Outsourcing your hotel marketing management offers a number of clear-cut benefits.
When you compare it to hiring a dedicated employee or a team of employees to handle your marketing, you’ll likely wind up saving money by outsourcing your marketing.
Depending on your property’s marketing budget, you can customize the solutions that you outsource, allowing you to better adapt your marketing to fit your current needs and abilities. For instance, you can start by outsourcing your website marketing, then add social media marketing or paid ads as your budget allows.
Get Access to Experts and Specialists
Another big benefit of outsourcing is the chance to enjoy access to a range of specialized skills and expertise.
If you were to create your own in-house marketing team, you would likely be limited in the number of employees you can hire. But the Utah hospitality marketing management agency that you outsource to will have a whole team of experts working for them.
This means that you’ll reap the benefits of working with a social media expert, a content creator, an advertising specialist, and more, without having to hire a large—and expensive—in-house team.
A Fresh Perspective and Knowledge of the Industry
As an owner or manager, you have a certain view and opinions about your property. You might be passionate about one element of your property, like your beautiful rooms. But it might be your incredible amenities or your property’s location that are the biggest draws for potential guests.
Outsourcing your marketing means that the team working to market your property will have a fresh perspective, as well as existing knowledge about the tourism industry. They’ll have a better idea of what guests are looking for, as well as what makes your property special among similar properties in your area. Your outsourced hospitality team will put that knowledge to work when developing your marketing.
Access to Tools and Technology
In addition to bringing their expertise, your outsourced marketing team will also have tools and technology that you might otherwise not have access to, or that would be outside of your budget. This includes things like SEO and keyword tools, analytics, and more.
Outsourcing Your Utah Hotel Marketing
Outsourcing your Utah hotel marketing can not only save you money, but also let you reap the benefits of an experienced team with access to a variety of tools, tech, and industry knowledge.
Vibrant Management offers a full suite of hotel marketing services. From SEO to PPC advertising to social media marketing and everything in between, you can customize your marketing solutions to fit your budget and goals.
Still on the fence about investing in Utah hospitality marketing? Click here to learn a few common hotel marketing mistakes you could be making, and how they could be hurting your property.