Property Spotlight: Parry Lodge

Property Spotlight: Parry Lodge

by | Aug 25, 2022 | Blog | 0 comments

At Vibrant Management, we specialize in helping boutique hotels and other unique vacation properties streamline their operations, hone in on their branding and marketing, increase bookings, and improve the customer experience. As the premier Utah hotel marketing management company, we’ve helped some of the region’s top vacation destination properties realize their full potential. 

Some of our properties, like The Dwellings in La Verkin or Watchman Villas in Springdale, are brand new luxury properties designed to deliver the exact experience that modern tourists are looking for. Others, like our original property, Cliffrose in Springdale, have a rich and unique history that we strive to preserve and celebrate as we help them navigate welcoming guests today and in the future.

Parry Lodge is one of the most historic properties in the region. The property was originally home to only a farmhouse built more than 130 years ago. Today, it has evolved into a beautiful, timeless destination for decades of tourists looking to explore Southern Utah’s incredible landscapes.

Keep reading to learn more about this unique property, and how our Utah hotel marketing management company is helping them to continue to thrive.

A Historic Landmark

Located in Kanab, Utah, the property that now houses Parry Lodge began as a one-and-a-half-story farmhouse built more than 100 years ago. The farmhouse still stands today as a central part of the property. In 1931, it began its life as a destination for tourists visiting the area, when it became the Parry Lodge, and opened as a roadside motel that summer. 

Named for the motel’s owners, the Parry brothers, the Lodge soon caught the attention of Hollywood. In 1924, actors and a film cast flocked to the motel as they filmed Deadwood Coach in the area. This inspired a slew of other movies filmed in the area, with countless crews and casts staying in the Parry Lodge during filming. 

Some stars who stayed in Parry Lodge over the years include John Wayne, Sammy Davis Jr. Frank Sinatra, Clint Eastwood, Roy Rogers, and Ronald Reagan. In fact, the motel has housed casts and crews from more than 100 films throughout its storied past. Kanab earned the title of “Little Hollywood,” and Parry Lodge was at the center through it all. In 1956, it was named one of the 10 best roadside inns in the U.S., and was featured in several major national publications. Just a couple of decades later, many of the roadside inns that once lined the nation’s new highways began to close their doors as newer interstates and larger hotels began popping up. But not Parry Lodge.

Parry Lodge Today

Today, Parry Lodge continues to welcome guests with the same unique and luxurious touch that it offered the movie stars of yesterday. Now listed on the National Historic Register, the Lodge celebrates and preserves its long and vibrant history, while still offering guests the modern amenities that they’re looking for.

In addition to 89 hotel rooms, some of which can be combined to create suites, the property also features a heated pool, an on-site restaurant, and a theater that can be rented out for events, family gatherings, and more. There are even pet-friendly rooms for those traveling with their four-legged family members. The 24-hour front desk allows guests traveling from near and far to check in upon their arrival.

One of Parry Lodge’s premier features is its location. Kanab, Utah is located in the center of some of the most scenic national parks in the region. Bruce Canyon, the North Rim of the Grand Canyon, and Zion National Park are all within a day’s trip from the Lodge, as are a number of state parks and other destinations.

Learn How Our Utah Hotel Marketing Management Agency Can Help Your Property

Vibrant Management, the premier Utah hotel marketing management company, works with Parry Lodge to continue to provide their guests with the incredible experience that has brought visitors to the Lodge for more than a century. From ensuring that their branding celebrates their historic presence to updating their marketing to continue to attract guests to their unique property, we specialize in helping properties like Parry Lodge shine.

Whether your property offers historic charm and a rich history like Parry Lodge or is a newer, modern vacation destination, we’re here to help. We offer a variety of services that can be tailored to meet your property’s unique needs. From full-service management and operations to brand development to web design, Vibrant Management does it all. If you’re ready to help your vacation property or tourism company stand out today and in the future, book a consultation today to learn more about how we can help.

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