by Caitlin | Dec 27, 2022 | Revenue Management
We’ve already discussed some of the reasons why OTAs could be taking a significant percentage of your overall bookings. But travel sites like Booking.com and Expedia often aren’t entirely to blame. If you’re seeing a low number of direct bookings, your hotel website... 
by Caitlin | Dec 20, 2022 | Hotel Marketing
Just a couple of decades ago, tourism businesses like hotels or tour companies had limited ways to reach their customers. Print ads in magazines, billboards, and listings in travel books were among the most common. Today, your opportunities for reaching customers are... 
by Caitlin | Dec 14, 2022 | Revenue Management
At Vibrant Management, we find that our properties see an average of around 12 percent of their overall bookings coming from OTAs, or other travel agencies. This includes sites like Bookings.com, Hotels.com, or Expedia. OTA bookings can be a positive thing for your... 
by Caitlin | Nov 25, 2022 | Revenue Management
Sites like Booking.com and Expedia often get a bad rep in the tourism industry. While they help connect travelers to hotels, tours, restaurants, and more, they also take a portion of the profits directly from these properties. While this portion might not be a big... 
by Caitlin | Nov 7, 2022 | Blog
Are you investing in hotel social media management? If not, it may be time to start. A whopping 7 in every 10 American adults today are on at least one social media platform. For businesses, social media platforms like Instagram and Facebook represent an opportunity...
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